Your protein habit, made simple
How much protein do you actually need?
Find your daily target in 60 seconds, build the habit one meal at a time, and pick foods and products that fit your life.
Pick your path
Every guide, recipe and product pick is tuned to where you are starting.
Protein at a glance
Grams of protein per 100 calories, approximate (USDA FoodData Central).
Chicken breast, roasted, skinless
18.8 g
3 oz cooked (85 g)
Greek yogurt, plain, nonfat
17.5 g
1 cup (227 g)
Firm tofu
12 g
3 oz (85 g)
Whole eggs, hard-boiled
8.1 g
1 large egg (50 g)
Lentils, boiled
7.8 g
1 cup (198 g)
Featured guides
All guides
How to hit your protein target without trying too hard
Five small habits that add 30 to 50 g of protein to your day, no tracking app required.

Can your body only use 30 g of protein per meal?
The "30 g limit" is one of the most repeated protein myths. Here is what the research actually shows.

How much protein do you actually need?
The official minimum is lower than most people need. Here is how to find a daily target that fits your body, your activity and your age.
Top picks this month
Ranked on quality, third-party testing and cost per 20 g of protein.
Lenny & Larry's Complete Cookie — Chocolate Chip
Pure Protein Pure Protein Bar — Chocolate Peanut Caramel
CLIF CLIF Builders Protein Bar — Chocolate Peanut Butter
CLIF CLIF Builders Protein Bar — Chocolate Mint
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What's your go-to breakfast protein?
14 days to a protein habit that sticks
One small change a day: a better breakfast, a smarter snack, a new go-to recipe.